Using the black theme of Spiderman 3, posters were created with a Spiderman view of Kuwait. Spiderman 3 was one movie everyone was looking forward to and its release in Kuwait was much anticipated. To win tickets for the premier of Spiderman 3, all one had to do was open a Red account. The creative execution also added to the excitement with its "now in Kuwait" concept.

During the period of the campaign, over 2,500 sales leads were gathered with a 35% conversion rate. And the movie played to a full house.