Cannes Lions

REDCOMPRA CREDIT CARD

LECHE2, Santiago / TRANSBANK / 2011

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Overview

Description

In both of these spots you can see through the perspective of a bill, following it from hand to hand, being used by people to pay in several places, and showing how dirty, sordid and unhygienic this may be. In the end, the sequence is broken when someone, instead of using the note, prefers to pay with his Redcompra Debit Card.

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