The launch of the Honda Type R required Honda to engage the fans across Europe & reward them with first hand communication & exclusive content based on their knowledge and love for Type R through a hub.

Tell the story of Type R and empower excitement towards the new model out at Geneva and streamed live.

Find the relevant audience, grab their contact information and allow them to tell their story from their experience.

10% rise in TypeR pre orders during the Redline campaign and all users in the Top 10 placed an order. The reach was 44.2million in 5 weeks, over 60,000 unique visits and over 38,000 pieces of UGC. @TypeR account increased 20% during the campaign with an incredible 68% engagement rate on all tweets and responses. The retention to the site had users on average return 16 times. The success of the campaign relied solely on Honda using new technology to reward their dedicated users with interaction and conversation whilst publicly rewarding them. Allowing more exposure to the Live stream event at Geneva that engaged over 21,000 unique views and beating the social post engagements of top motoring magazine Top Gear in the process , far greater than any previous Honda product launch.

Resulting in Honda gaining a knowledge of their true advocates over influencers and allowing them to reach out beyond the campaign.

Triggering a flurry of fan events around Europe such as Race Camps in Germany's Nuerburgring that focussed on the engagements and activities that the fans wanted from the brand such as opportunities to race their cars around the track. Bringing social media to both the digital and real world in one encompassing campaign. These were the insights achieved from #HondaRedline, that are still powering further pre orders and real ROI to the campaign.

10% rise in TypeR pre orders during the Redline campaign and all users in the Top 10 placed an order. ROI over £500k in sales with PR value. The reach was 44.2million in 5 weeks, over 60,000 unique visits and over 38,000 pieces of UGC. @TypeR account increased 20% during the campaign with an incredible 68% engagement rate on all tweets and responses. The retention to the site had users on average return 16 times. The success of the campaign relied solely on Honda using new technology to reward their dedicated users with interaction and conversation whilst publicly rewarding them.