EXECUTIONA specially devised drink coaster displayed a message, which appeared when a glass was placed over it. HOWThanks to a unique printing technique, which reveals the ink when it comes into contact with cold temperatures, the following message appeared:Eliminate the evidence in your eyes. REDOFF.

The Redoff eye drops coaster idea, allowed the brand to penetrate new costumer touch points. This idea was aimed to enhance brand awareness and not sales, therefore it is not actually measurable. The number of bars, pubs and discos where this activation took place nears 100. A total of 20,000 coasters were printed and distributed at these locations during one month, every weekend of the month.