Cannes Lions
MEDICAL BROADCASTING COMPANY, Philadelphia / WYETH / 2007
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WyethNeuroscience.com offers a resource for physicians in the form of medical education content and speaker training material for Wyeth’s neuroscience franchise. With innovative, interactive video content, the site services the demand of the psychiatry universe and positions the brand as the one provider of the most effective products to treat all conditions relating to neuroscience. Visitors were highly engaged with the site, with an average of 53 seconds spent on any page. The average visitor viewed 5.0 pages; compare with the pharma average of 3.6 (ComScore.) Registration activity increased monthly, with 10.1% of visitors registering with the site in February.username: cannespassword: cyberlions
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