Cannes Lions
STORAKERS McCANN, Stockholm / DJUICE / 2004
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Description
Djuice is a mobile operator targeting a young-at-heart demographic. Their business is generic without any USP so we had to rely on creating a unique feeling around the brand. Our strategy was dubbing old films, making the characters in them talk about how to benefit from Djuice. A man talks about Djuice features.
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