From Boston to Barcelona, London, Moscow, Tokyo and beyond, Reebok has launched its new vision of fitness on an unprecedented scale. A vision represented by stunning red container boxes emblazoned with a mysterious delta symbol -- the symbol of change – that deliver the Sport of Fitness to the world.But these boxes are more that just representations. Following the launch of this epic 60 second film, Reebok dropped dozens of actual boxes in cities around the globe. Boxes that open to bring The Sport of Fitness to anyone and everyone, explaining what Reebok CrossFit stands for, changing how they think of fitness, and encouraging them to join in and experience for themselves the grassroots movement that changed Reebok from the inside out.The sport of fitness has arrived. 3, 2, 1 ... GO.