Cannes Lions
mcgarrybowen, New York / REEBOK / 2009
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Forget the grunting, helmet-butting, body-slamming monsters of the National Football League. Instead, in "Join the Migration," we see superstar football players, clearly on their summer vacations, drop everything (relaxing by the pool, fishing, doing yard-work) as they sense something in the wind. Like exotic birds flying south, they seem to instinctively sense the siren song of the pre-season. As if galvanized by an inner voice, the players stride purposefully owards the same destination. The spot climaxes with vignettes of teammates traveling in formation from their respective off-season cities and uniting to "migrate" as one, to their home stadium or training camp.
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