Karate, Judo, and Kendo… Japan has a rich warrior history defined by improving oneself through tough training and battling through ones limit.

We wanted to ignite the Japanese fitness community by placing ourselves where fitness and battle meet.

We opened a Special Facility in Harajuku, Japan’s capitol of “cool,” and offered over 20 different Elite Fitness programs practiced around the world for visitors to experience.

Implementation: POP UP GYM & SHOP

Timeline: 2016 February 9 – March 27

Placement: Harajuku, Tokyo

Scale: one entire building, 5 floors of GYM, SHOP, and CAFE

3 MILLION DOLLARS OF MEDIA EXPOSURE ?EQUIVALENT

1.5 BILLION MEDIA IMPRESSIONS

135% DIRECT SALES GENERATED *AGAINST PROJECTED NUMBERS