OMO #Refill project is an innovative project that includes its target group in the upcycling movement and creates awareness. It aims to improve both the future of the planet and the current conditions of people and to involve customers in this act of kindness. It addresses many problems from the economy to the environment and contributes to recycling by ensuring that empty bottles are refilled and reused.

OMO #Refill project aims that includes its target group in the upcycling movement and creates awareness about sustainability. It is a living and sustainable project because it focuses on a problem of life.

OMO #Refill project is an innovative project that includes its target group in the upcycling movement and creates awareness. It aims to improve both the future of the planet and the current conditions of people and to involve customers in this act of kindness. It addresses many problems from the economy to the environment and contributes to recycling by ensuring that empty bottles are refilled and reused.

Housewives, home care Migros customers

OMO #Refill project aims that includes its target group in the upcycling movement and creates awareness about sustainability. It is a living and sustainable project because it focuses on a problem of life.

Social media budget of the projects is 200000 TL and total budget is 400000 TL

On this recycling journey We invited Zeynep Özkaya, Heytuvba, Berfu Yenerler, Müge Boz, Özlem Kosif and their followers to the Refill Point.

We are glad we did it because we received so many good feedbacks in return.

There is more. We announced our communication all over Ataşehir with digital screens, SMS notifications, stickers reminding recycling on bottles, clothed alarm systems inside the store; electricity poles and outdoor billboards.

Digitally we have achieved 20 million views, 15 million access, 91 thousand interactions and more than 76 thousand likes.

Overall OMO sales were increased by 191%. OMO liquid detergents purchased from the Refill Point accounted for 62% of the total sales. Migros started a campaign inviting everyone, especially its customers, to reduce its plastic footprint and get involved in recycling.