Brief:REFUGEES INTERNATIONAL JAPA (RIJ) is a non-government, not-for-profit organisation comprised of volunteers. The group campaigns for finance in the form of donations to save worldwide refugees. Through this banner ad, we specifically communicate the predicament of approximately 12 million worldwide refugees and the significance of supporting RIJ activities.

From 2005 USCRI (US Committee for Refugees and Immigrants) survey. Idea: Using the RIJ “hands” logo, we allow people on the web to act as our volunteers to begin to understand what refugees need and what RIJ does.