Spikes Asia
DENTSU, Tokyo / GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA / 2016
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Background
Japan's elderly population is growing faster than any country in the world. At care facilities, lack of exercise and patient initiative towards rehabilitation are major issues. These problems are caused because the existing rehabilitation is not fun at all. A new type of rehabilitation was needed for elderly. They must be fun, effective, and simple so that everybody including people sitting in a wheel chair can participate.
Execution
We first launched "Refunbilitation Clinic" on 27/1/2016, at generic health services facility HITORIZAWA. On this day, about 40 people enjoyed the rehabilitation. Second implementation was on 29/2/2016 at the same place, and at this time more than 80 people played, including not only elderly but the staffs who work at the facility. Kounandai Hospital and Heart-warm Clinic are scheduled for the next implementation.
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