We decided to reframe the portrayal of refugees in the media, with an innovative campaign on Reddit - A Photoshop Battle for Good that made people care about refugees again.

We shared an original image of Zahra, a six year old refugee, and asked Reddit to re-imagine what Zahra’s winter, and broader life, might be like if she wasn't a refugee.

The picture of Zahra travelled around the world and 705 691 felt compelled to re-imagine Zahra’s world.

On social media the re-created images struck a chord, motivating people to donate and turn the images into reality for Zahra. The campaign was a great success, with the UNHCR actually managing to raise enough money to buy Zahra and her family a new home.