The creative execution treated the subject of flirting and sex in a very natural and unassuming way. Thus, it broke the barriers and taboos of the audience, who faced the action with a fun approach. Additionally, because it was an unusual action, it aroused curiosity and interest for the service, since it led people to think that this should also be fun and original.

The execution was seen by many people; it generated surprise and affection; it draws people’s attention when they were not expecting.The result was a large traffic at the site, increase in the use of the service and generation of revenue for the company.