"Relax, it's iPhone" is a campaign thought that we've continued to explore in many different ways this year. Each ad stays true to a simple recipe: one hero character, using their iPhone to demonstrate one product feature, paired with great music that elevates the idea to a more surprising place.

For One More, we wanted to use these core ingredients of our Relax campaign to communicate the long lasting battery life of iPhone 15 Plus.

Since the inception of the Relax campaign, music has portrayed the inner monologue of our protagonists, both driving the story and delivering the product message. For this story, we wanted to the viewer to feel the unwavering confidence of our karate chopping kid, while at the same time communicating the endless attempts he was prepared to take and in turn the unrelenting battery life of iPhone 15 Plus. We turned to little-known band JJ & The Mood for their song “How Many Times” and crafted the action of our edit around the song, quick cuts as JJ counts off the attempts and long wides as we soak up the mood. The energy of the track urging on our protagonist and contrasting with his static observers, it’s a shot of joy.

The ad earned over 4.7 Million views on Apple's YouTube channel.

Apple does not provide sale numbers.