Cannes Lions
PYRAMID FILM, Tokyo / CASIO / 2008
Overview
Entries
Credits
Description
‘activoo’ is a game that emulates the new application ‘RUN&WALK’ (distance meter, speed meter, energy meter) which the CASIO W61A is equipped with.‘voo’ became the ‘activoo’ when she wore the W61CA, and runs on the treadmill to go on a diet.The user becomes an owner of the ‘activoo’ and aims to participate by giving ‘activoo’ food, water, and by cheering her on.You can get a nice boyfriend if you succeed in the diet, but that depends on your operation.You will be given blog parts in memory of success.
Similar Campaigns
12 items