Dubai Lynx

Relentless - Mo Salah

WUNDERMAN THOMPSON, Cairo / VODAFONE / 2022

Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

Each sequence was approached from a different perspective and

a different angle, striking the perfect balance between long shots

and big close-ups, combined with dynamic camera movements across each sequence that complimented our visual effects and added animation. A lot of camera transitions with clever pans and helped tilt the edit flow in a modern and fresh way, which further showcased Salah's dynamic approach to life.

Working with unison with the composer, the music also helped guide the pacing and direction of each shot. As the music elevates across the film, the direction and camera movement intensifies, along with Salah's movements. Specifically the camera style was fluid with cinematically choreographed moves to evoke the building tension, while lending the film an inherent musicality.

The director achieved this and more, and resulted in a vibrant, colorful and majestically woven story for all to see.

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