As the world leader of 3G technology we launching this technology in Turkey with the Vodafone brand which operates in 16 countries. We created test environments in various channels for the Internet use that were independent from time and place as provided by 3G+ and launched the service with 360 degrees integrated marketing communication. There were two major events: Pre-Launch Topic Management and Boat Excursion.

The Pre-Launch Topic Management realised with ICTA (Information and Communication Technologies Authority) Chairman Dr. Tayfun Acarer’s video call with Vodafone 3G+ technology.

Speed tests with idea leaders before the press have been performed in order to introduce the applicability of Vodafone3G+ technology.

The second activity was a boat excursion organised with the concept '3G Mobile broadband independent from time and place', where the leading chief editors of Turkey can test Vodafone 3G+. The technical infrastructure is provided where the chief editors can attend the editor meetings of their newspapers and the newspapers can use Vodafone 3G+ in their head offices. With the technical infrastructure provided, the chief editors carried out their work from the boat by using 3G technology.

Before the 3G+ Launch, 21.1 Mbps and 28.8 Mbps speed tests were performed for the first time. The boat excursion and first 3G TV News Reporting realised. ICTA Chairman Dr. Tayfun Acarer made a video call with Vodafone 3G+ technology on 9 July 2009.

During 3G Press Meeting an announcement of price tariffs and the press release of the first 3G video calls on July 30 at 00:01 hours.

Launch Activities: Vodafone 3G Press Meeting, the price tarifs for Vodafone 3G services announcement.

The last day changeover from the 2G to 3G - a press release was made for the video call performed by Vodafone’s first 3G subscribers on July 30 at 00:01 hours.

After launch, there were TV conversations, live broadcasts and reports to introduce 3G services, technology and devices.

During August 2009, there were press releases published for the special mobile modem internet package campaign, advertorials featuring celebrities, live billboards, 3G+ VIP Party, Floating Offices and Invoice Stop.

- 279 TV News with 773,585.263 advertisement equivalent.

- 899 Printed press with 10,202,080 advertisement equivalent. 1,446 web pages.

- Total access report is 2,624 news and 783,787,343 advertisement equivalent.