We teamed up with Vice and, together, came up with the idea: use the maker scene to show how innovation can be nourished since young age. Show people how knowlege can be cool and lead to great things. All in a 3 episode webserie.

The 3 episodes premiere in movie theaters and later were aired at the Vice network. The whole strategy used instagram, facebook, twitter and pay TV.

Reach: more than de 35 million people.

More than 125 million impressions.

More than 15 milhões views.

58% average watch time (Vice network)

87% positive comments on social networks.