Cannes Lions
McCANN HONDURAS, San Pedro Sula / BANCO ATLANTIDA / 2015
Overview
Entries
Credits
Description
Honduras is one of the countries to review large amounts of money by migrants living abroad. Every month send money to their families, which should go to collect them, with the risk that this entails. We talk about grandparents, children, mothers with children. So if you are going to find the dollars sent him, you better give a message that reflects the suffering they spent their families to reach USA.
Execution
We show the presidents of bills of 1, 5, and 100 dollars, traveling as illegal immigrants do; walking through the desert, jumping the border wall or on top of the Mojados train.
For added realism, the oeuvres were made with the same technique with the bills are printed.
We set up bills and left them close to other banks and financials, give the bills to immigrant family and left it to in places where they pass by, generating astonishment over the bills message and how it related to their immigrant family members suffering.
Outcome
In a period of six months, transactions, have increased an average of 11.3% compared 2013.
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