Cannes Lions
MCCANN HONDURAS, San Pedro Sula / BANCO ATLANTIDA / 2014
Overview
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Description
Hondurans have lost hope for the future.
Hondurans do not have a savings account culture.
Our key objective was to make them want to open a savings account for their newborns.
Execution
1. Victims of violent deaths are now talking.
2. People are being inspired to help their children stay away from a violent path through education opportunities
3. A special Saving Account Education Program was created to give new generations a chance of a better future as they learn to save money.
Outcome
3 out of 10 babies born daily at Leonardo Martinez Public Hospital, during our campaign now have a bank account to their name. Every parent who was given a Letter from Heaven, has been impacted deeply and agree that through education opportunities they can save their child from a sad fate.
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