Cif launched a new product called Cif Cream Spray, which provides ease of use. We needed to promote this new product with a film as young as itself. We have taken memorability to our center. We decided to carry out a cleaning-oriented communication aimed at the young target audience in a fun way. We broadcasted the film simultaneously in traditional and digital channels. We ensured our new product was seen by everyone. With jingle, our new slogan became catchy. We increased the brand strength by 10 points in total. Cif Cream Spray became our 2nd best selling spray.