Challenge:February 15, 2006. Animation fans already know:Renaissance, a very futuristic film, is coming to the cinema.But how can we attract the general public to this film?Idea:We invade the media with a teasing campaign of fake ads for futuristic products.The general public is instantly in the atmosphere of the film, in 2054.Web banners send readers to fake e-commerce sites, then to the real Renaissance site.