We wanted participants of adtech Tokyo to “get out of their comfort zone” and try new things. Thus we developed the provoking message, “Still there?” The visual is of an octopus dwelling deep down on the ocean floor, leaving its comfort zone and venturing out into new territory—challenging the viewer to do the same.

With technology advancing at an impressive pace, we feel that this willingness not to change is a great risk. And based on this thinking, we created a campaign speaking directly to those in their comfort zone with the message, “Still there?” calling for change.

We aimed for the increase of client partner participants, to further enhance marketing business. As a result, we were able to boost client partner participation by 105%, and overall participation by 105%.