Cannes Lions
DDB BUDAPEST, Budapest / HUNGARIAN TELEKOM / 2013
Overview
Entries
Credits
Execution
WiFi renaming was a great opportunity to create an involving, relevant expression of the Life is for sharing brand idea and remind people that by entertaining their surrounding their own lives can become more fun and meaningful.
Outcome
In two weeks nearly thirty five hundred names were sent via Facebook. As users inspired each other this number increased day by day. As a result, people turned a boring unused technical data into a entertaining content which spread not just through social media but over the air as well cheering up people anywhere and anytime.
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