The challenge to generate a differentiated experience through a interactive and impressive model was responded joining three factors: usability, possibility of using event when disconnected and that can also be used as an independent tool in the exhibition environment.

We developed a fun and interactive way to demonstrate how the UVS Renault can transport any type of load. In the U Load Ad game, all pieces were different examples of cargo. At the end, an invitation to either restart the game or build the most appropriate UV was displayed.

Headline: Load any cargo, including yours.

The results shows this friendly ad that draws the curiosity of the internet user generates great feedback. More than 70% hits generated with an effective participation in the game. Over 50% played again. The average time on the ad game was around 3 minutes. More than 40% migrated to the Renault website interested in finding out more about the model advertised. In addition to an excellent usability, the piece offered a positive scenario to generate leads, increasing the visits to the website in about 10% since the launch.

Besides having fun, people impacted by the ad game could attest to the vehicles proficiency by themselves. All of them felt the vehicles capability to adapt to all sorts of loads, including theirs. All in all, we accomplished our goal, getting an immediate response and capturing qualified leads for business.