Eurobest
PUBLICIS CONSEIL, Paris / RENAULT / 2021
Overview
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At the heart of this film, a former great sportsman wants to relive the sensations of a race in memories of his youth. While the emotions remain, the physical capacities have run out of steam. To encourage him, his daughter at the wheel of the new Hybrid Captur and his lifelong friends decide to follow him throughout this challenge. When his daughter notices her father is getting tired, she asks him to stop. Determined to finish his race as he did back then, he refuses and is determined not to take a break. While all the lights are "green", those close to him feign the need to refuel while the new E-tech hybrid powertrain of the new Captur guarantees savings of up to 40%.
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