Cannes Lions

RENAULT CARS

CIRCUS ADVERTISING, Moka / AUTOMOBILES REUNION / 2008

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A policeman on a motorcycle stops a car for a routine check. As the driver opens the window, the policeman feels the fresh air coming from inside the car. He forces his head inside to get more of the coolness while asking the driver for his driving licence. Surprised, the driver hands it over to him. The policeman asks the driver to step out of the vehicle and rushes inside the car while closing the window to keep the cool air to himself. He resumes his routine check from inside the car with the driver awkwardly waiting outside.

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