Cannes Lions
SWISS PUBLICIS ZURICH / RENAULT / 2007
Overview
Entries
Credits
Execution
To communicate and to demonstrate the driving experience of the Clio RS in a new and surprising way, we equipped racetrack go karts with a rear end that gave the impression the driver was piloting a genuine Renault Clio RS around the track.
Outcome
The Clio RS rear end attracted considerable interest among the drivers and the public at the go kart track and was usually the most-photographed kart. Local Renault dealers participated in the action in the area of the track and greatly increased their number of test drives as well as interest in the Clio RS.
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