Show how the creative execution enhanced the overall impact of the effort and engaged the consumer The Clio Renault Sport accelerates all media specifically. Interaction with the target group becomes a core element of the campaign. The Clio, constantly speeding past and, for this reason, always in a blur of motion, is the recurrent theme in all communication channels (TV, outdoor, online, promotion).

11,412 starts of the banner race in just five days. 20,601 clicks on the checkpoints of the banner race. 1,300,000 ad impressions in less than one week. 68,000 users in total visited the website clio.de