The idea is the theme. We created a 'surreal' invitation mailing (with a pin representing the Avantime in Miro-style, plus response intensifier: trip to France). We also developed a print motive, posters, postcards (adapted from the mailing), flash animation and menus (for the events). Ignoring everything 'normal' (like a logo) we showed – like the epoch itself – that everything must be different to be itself.Regardless of its 'normal' purpose we showed nothing masterpieces (both car- and art-wise) – combined with words ('dada' – not 'gaga') – that not only created images themselves but also a substantial increase in image value.

Response-Rate: > 10%.

Winner of Bronze Medal of Germany’s Direct Marketing Organisation (ddv) Award in the category 'Media' and shortlisted in the category 'Goods for Consumer and Investment',Reprint (Title) in Germany’s leading Direct Marketing Best-of Journal (Fischer’s Archiv; 01/2003), selected 'Best Campaign of last month’s edition' (Fischer’s Archiv, 02/2003).The client’s appreciation can hardly be put in words. (They simply grabbed nearly all the reference prints usually manufactured for the agency.) It is still being used as a reference product in internal international marketing meetings.