The campaign successfully overachieved on target test drives by 143% (3,730 test drives) amongst competitive consumers who have had no previous direct relationship with Renault - not an easy task in the competitive environment where loyalty programmes defend customers, prospect programmes manage conquest sales and single-stage acquisition DM to promote test drives more often than not under performs against targets.

Financial metrics are also strong – the campaign generated a 30% reduction against the target cost per test drive and, a forecast sales conversion rate of 25% will result in a ROI of 1.4:1.