Cannes Lions

RENAULT FLUENCE

PUBLICIS YORUM, Istanbul / RENAULT / 2011

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The father has driven his little daughter to school. As he parks in front of the school building, the mischievous little girl pretends like the door is stuck and asks for her father’s help. Her father, unaware of her little game, gets out and opens the back door for her. As soon as she creates the scene she was aiming at, the little girl pretends like her father is her driver. The father gets puzzled by her princess-like manners at first while she walks proudly through a bunch of amazed school mates. Then her father realizes what his daughter is up to, smiles and goes along with her, instead of spoiling her game.

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