Growing up isn’t always easy. Although the Renault Kangoo has developed from a fun car to a family car with practical sense, the fun in it did not change. That was the main idea behind the direct mailing which consisted of a children’s book, a product brochure and a reply card. In the children’s book, we explained that it has always been fun to drive. And now it´s even better because of the new Kangoo. The additional folder explained the Kangoo features. The reply card encouraged Kangoo drivers to schedule test drives and/or request product brochures.

7,000 Kangoo drivers received the direct mailing:18 scheduled test drives only. 11 ordered product brochures only. 16 ordered product brochures and test drives.Overall response: 45 customers (65%).