Augmented magazine is the outcome of this objective. Innovative, dynamic and connected to people as very intuitive, such as the Brand, and aligned with the car model strategy which embodied the sophistication/refinement. Added to the target's digital maturity, expectations from a premium brand and to differenciate us from the competitor's communications habits.

As a part of the 360 campaign, the New Renault Koleos Augmented magazine offers an immersive and unique experience on your tablet and smartphone.

How we did it:

• by using the brochure contents

• by transforming them into interactive contents

• by creating and adding specific contents (videos, etc.)

Download are small up to now (500 in China / 600 in France) as the media spent will occur when all the different country versions will be on air. Beside the download results, the main KPI measured is the time spend on the application: 72% of the users having downloaded the magazine spend between 5 to 60 minutes on the app. This time spent across the content (pictures, videos, USP, car specifications) is reinsuring the awareness and positioning overall objective.