The spot SINCERITY was made for TV. This is about a man in his 50s who wanders around the city with his Renault Laguna, having a great life. He plays tennis, has a massage, has dinner in expensive restaurants, etc. We finally find out that this rich man is actually a pseudo-punk singer who complains about money, wealth and middle-class in his songs. On a final shot of a Renault Laguna, we can read: “Let’s be honest, we all like living well. New Renault Laguna”