We designed a special envelope, which was, in itself, an unexpected hazard.

The envelope was designed in a way that could surprise the person who received it and after reading what was inside could have demonstrated what the benefit of our product was: Renault Megane, a safe car for a world filled with unexpected hazards.

The number of calls to Renault's customer service regarding Megane increased by 10% and from that percentage 70% alluded to the campaign material.

The number of visits to the authorised dealers increased after mailing the envelopes to the clients. The envelopes were delivered to such public places as bars, restaurants and gyms. As a result of the campaign, the number of sales for Renault Megane increased from 253 units in January to 316 in February.