To get directly to the gamer community, we created the strategy “Get it to the next level”, a gaming and brand experience direct to our target:1 gaming roadshow40 days of playing7 cities in Colombia60 universities10 Renault dealers“Get it to the next level” went to the universities in Bogotá, Barranquilla, Bucaramanga, Medellín, Cali, Tunja and Pereira recruiting players in a tournment to win the new Twingo Xbox. The videogame to show off their skills was Forza 3, the XBOX racing game that features the TWINGO model thanks to a special software adaptation from Microsoft.Get it to the next level played its final round in the biggest gamer event in Colombia: The Campus Party, with an audience of more than 6.000 spectators.

The budget normally used for special series is $ 650.000 USD, in the case of Twingo Xbox was only $ 295.000 USD.More than 4.000 contestants signed in the Twingo Xbox RoadShow.

More than 14.000 visits to the site.The whole stock sold out in two months.During and after the campaign the monthly sales average grow was 61%.$ 39.000 USD in freepress