The youthful and colourful launch creative lent itself very easily to any media vehicle we selected. It gave us the opportunity to focus on finding the right channel with very few limitations. As a result, the message and creative acted as one throughout the campaign and the channels brought the Modus'personality to life, generating huge impact and awareness for the message.

Good impact with high levels of recognition. Good reception, creating a positive profile in comparison with competitor mini-MPV's offer Strong contribution to the Renault overall brand image (modern, youthful) 92,000 cars have been sold in the first three months.