Cannes Lions

Pure Vision

PUBLICIS ISTANBUL / RENAULT / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

New Full LED Pure Vision headlights are 20% more powerful than a halogen beam for enhanced night-time vision. So, you can see up to 2 minutes distance ahead like on YouTube.

Execution

Hard to see up-coming accident when you're on the road. Because we all have limited visibility distance. We created a fresh execution and explained the distance to the accident point in seconds with the YouTube “Preview” frame.

Similar Campaigns

12 items

The French Exchange

ACADEMY FILMS, London

The French Exchange

2020, RENAULT

(opens in a new tab)