Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2024
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With the price of fuel spiking, France has been facilitating the switch to electric cars by giving people from financial help and tax cuts to thermic car trade-ins. But the charging network couldn’t keep up, and by 2022 there were only 80.000 charging spots available for 1 million electric cars, and zero in remote places. The challenge for Renault was to find a solution that would make the charging network grow fast, while still making it available to everyone.
Renault Plug Inn is a peer-to-peer up that connects electric car drivers to home charger owners. Drivers can find and book the home chargers available wherever and whenever they need it, and charger owners can make money by renting them out. It’s like an Airbnb for charging spots that solves the problem of driving long distances through remote places where there used to be zero charging stations for electric cars.
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