Eurobest
PUBLICIS CONSEIL, Paris / RENAULT / 2022
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Did you see the small coffee shop across the street? Well, 10 years ago it was a video game store. And 20 years ago, something else. Small businesses are always evolving with time, and entrepreneurs are the ones who shape our cities. The Store, the new film Renault for utility vehicles tells one of these stories. Starting in 1912 with Pierre & Rose and a Renault Fourgon Postal, we will follow a small business passing through a family across generations. Each member of this family will transform this store and evolve with it, keeping this precious heritage alive. And Renault Utility vehicles were, are, and will always be there to help every professional to evolve. Because they make us evolve too.
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