Situation: Renault aims to promote its collaboration with the renowned Roland Garros tennis tournament.

Brief: Create a captivating advertisement that celebrates the spirit of the Roland Garros tournament and highlights the association between Renault and this iconic event in global tennis. The objective is to generate enthusiasm among tennis and automobile enthusiasts, while also enhancing the brand awareness of Renault and drawing attention to its vehicles.

Objective: The objectives are multifaceted. One is to capture the essence of the Roland Garros event and the passion it evokes among tennis fans. There is also the desire to showcase the association between Renault and Roland Garros to strengthen the brand's image in the sports domain. Another goal is to establish an emotional connection with the audience by evoking the values of performance, elegance, and innovation associated with the Renault brand.

Roland-Garros, a pinnacle in global sports, creates a magical atmosphere reminiscent of Christmas in our film. It sparks a desire to step onto the clay with racket in hand. Clay falls like snow, covering streets worldwide. From Europe to Asia and Latin America, tennis lovers anticipate the French Open. With rackets ready, tennis takes over streets, rooftops, forests, and gardens. It's a thrilling time. In our film, set to "It's the Most Wonderful Time of the Year," we aimed to capture the excitement that marks the start of Roland-Garros. The atmosphere is electric, with cheers echoing across the courts and viewers on the edge of their seats. Through our film, we aim to capture the essence of Roland-Garros, the thrill of competition, the camaraderie among players, and the enduring legacy of one of tennis's most iconic events.