In 2020, Renault has made its "Renaulution": an ambitious strategy of transformation, from volume to value, a multi-stage plan, which will restore competitiveness.

To mark the occasion, Renault has launched its first-ever virtual museum, The Originals Museum, and its e-store for related products, The Originals Store. A museum and an online shop that retraces 123 years of iconic models through a timeless, immersive, and resolutely innovative experience.

From a looking forward strategy based on a rich heritage: how to celebrate Renault's past while conveying the brand's future values?

The Originals is an immersive digital experience to discover the history of the brand and its icons and allow everyone to acquire a piece of its pop lifestyle.

A digital museum with a gallery of 80 icons.

From the Dauphine to the Twingo, from the history of their design to the media of their success, from the free experience in real time 3D, to listening to the sounds of each vehicle. The heritage of the brand saved, and shared open-source to next generations of creators, thanks to photogrammetry to reproduce in the slightest the geometry and textures of the vehicles.

An integrated store, enabling the acquisition of brand merchandising, based on Adobe Commerce and Storyblok's expert solutions, users can access their shopping cart, add items directly from the museum website, recreating the link between experiential and e-commerce.

Together with specialized teams from Muséo3D and Sketchfab, they have pushed the limits of the 3D experiment in photogrammetry, a technique that consists of creating 3D models from the conversion of series of photographs and 3D scans of objects. This new technology has made it possible to produce up to 80 highly detailed Renault 3D vehicles, which can be manipulated interactively by users from the museum site. Visitors will also be able to experience the history of the vehicles beyond the product with more than 500 merchandising products to discover.

This allows users to access their shopping basket and add items directly from the museum site, recreating the existing retail environment. Over a period of six months, the teams mobilized all their skills, from design to the technical build of the platforms, to deliver a virtual museum and an e-commerce site, available in six languages.

A brand heritage magnified and appropriated and digitized for eternity.

With more than 417,000 unique visitors to the site, 80 vehicles displayed online, 400 Recorded, sounds 3850 hours of production work, we are aiming to have 100 vehicles online by the end of 2022, with even more merchandising products to discover.

With The Originals Renault, the history of Renault through its iconic vehicles is now digitalized. This experience is itself a form of safeguarding the brand's heritage, making it possible to use all the digital vehicles in any context, through augmented reality, the web, the NFT.