The new label Eco2 by Renault offers Economic (attainable and low consumption) and Ecological cars. Hollywood stars’ high purchasing power and hybrid cars’ perceived high price may mean that 'ecology is for few people', which was the starting point for the creative development. The spot is set in a cinematographic studio. A spontaneous chorus, formed from people who work around Hollywood stars, demand to have an ecological car too. The spot climax arrives at the end, when all cinema spectators go out to the street to meet a Renault Scénic 'Green Army' and drive it; they have their ecological cars at last.