On this radio spot we used “Bicycle”, the classic song performed by Queen.

Using the stereo system, every time the singer says the word “bicycle” the sound is balanced towards a different speaker (left and right), representing the way the Volkswagen Side Assist works, alerting from which side vehicles are approaching you.

At the end we hear a spokeman says:

“New Volkswagen Side Assist, warns you of everything on your blind spot”.