Cannes Lions
TOOL OF NORTH AMERICA, Los Angeles / NBC / 2010
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During an upscale party, when a voluptuous woman opens a prepubescent boy’s Jack Soda, the soda suddenly begins shooting and foaming all over her chest. With her eyes now closed, her head titled back to expose her bare neck, she gently moans with pleasure, much to the amazement of the young boy who unabashedly stares at her foamy cleavage. After a hard cut, revealing a vibrating bottle of Jack Soda and the super: “Get Jacked,” the final shot is the same boy with his back to us, his arm jerking curiously back and forth very quickly. This spot was featured on the website theunioncares.com to promote the upcoming Universal Pictures film Repo Men.
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