Cannes Lions
REMO D6, Madrid / NBC / 2007
Overview
Entries
Credits
Outcome
We built traffic to both the party and the channel, thus creating the desired anticipation regarding the forthcoming season. 87% of the people who recieved this invitation attended the launch party.They put the spook-o-meter to good use on themselves. Thanks to all this attention, Calle 13 has reached first place in the audience ranking both on February and November 06.
Similar Campaigns
12 items