Cannes Lions
YOUNG & RUBICAM BRANDS ITALY, Milan / GRUPPO EDITORIALE L'ESPRESSO / 2012
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Repubblica.it wants to inform readers of its new real time updating service, active 24/7.Today real time updates are essential, because world-changing facts can happen in the time needed to brew a coffee.We created an outdoor campaign in which we show two very different scenes: a short routine moment, and a major event that happens in a period of time even shorter.The target are people of all ages that want to be constantly in the loop.
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