We let people 'experience' the idea of the movie which is a fast-paced survival adventure in a world quickly filling up with zombies.First, we launched a cell phone web site using the most popular phone in JapanAn advanced face-recognition system was used in it to detect faces in photos and morph back with zombie images. On the PC website we made a map in which zombie photos were plotted, showing how the zombies were multiplying. We also posted a short movie on Youtube. After creating this kind of buzz we broadcasted the TV program.

Even though the total cost of this promotion was only fabrication cost, 3000 thousand yen, during this one-month campaign, about 2 million people accessed this site and turned into zombies.

The box office proceeds were 3.5 billion yen which were the largest for the entire Resident Evil series (compared with 2.5 billion yen for Resident Evil, and 2 billion yen for Resident Evil: Apocalypse).It drew 449,571 viewers in the first week, which was the highest box office among the rivals.